Marketing for small business: Getting started with Pinterest
The Pinterest Phenomenon For the last year or two, this social media phenomenon has been the buzz word on every marketer’s lips. It is already massive in the US and looks like set to take the UK and...
View ArticleSmall business guide to marketing planning : part 1
Welcome to 2014. It’s the start of a brand new year and now is the time to start planning your marketing activity for the year ahead. We realise it’s not always easy to discipline yourself to put...
View ArticleSmall business guide to marketing planning part 2: situational analysis
In Part 1 of our guide to successful marketing planning we discussed the importance of putting time aside to plan your marketing for the year ahead. We looked at the SOSTAC model as a simple and...
View ArticleSmall business guide to marketing planning part 3: Objectives and strategy
To give your business direction and enable it to move forward, you need to have a clear idea of your goals, objectives and strategy . You may have a general idea of where you’d like your business to be...
View ArticleSmall Business Guide to Marketing Planning Part 4: Tactics
Our Small Business Guide to Marketing Planning has been looking at how using a simple marketing framework like SOSTAC can help guide you through all the elements needed to make a marketing plan a...
View ArticleSmall business guide to marketing plannning Part 5: Implementing and...
Making it happen and measuring your performance To conclude our ‘Small Business Guide to Marketing Planning’ series, we look at the final two stages of the SOSTAC marketing planning process – Action...
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